- Aggregate demographic stats using existing data
- If that data hasn’t been collected in the past, propose the collection of information such as country of residence, age range, and number of performances/events attended
- Track post performance for engagement trends
- Use existing sales analysis to guide merchandise offerings and in-app marketing. Conduct member surveys as warranted for things like tour stops and merchandise category suggestions
- Track member joins, level-ups, and account deletions to look for patterns
- Maintain a list of high performing fans and outside fanclubs
- Establish SOP with TA/Wf for communications, project timelines, and material submissions
- Coordinate with the social media manager(s) for a balance of content that best utilizes each app’s advantages
- Negotiate with contracted service providers for usage of bts images (past and future)
- Participate in development of perennial merchandise which relates to Rosearium membership management
- In conjunction with artists’ managers, develop timelines and call sheets for content creation
- If needed, facilitate posting of official announcements, management’s chosen content, and any series the artists want to create.
- As much as is feasible, source material from staff who can provide commentary on past and future events
- Take lead on the production and distribution of limited run products used as member rewards
- Utilize research of posts to establish a content calendar to maximize engagement
- Establish a staff persona to humanize the newsfeed posts
- Set contests and giveaways of various types with prizes for winners
- Foster the idea of members’ personal connection with the artists through post types coordinated with the artists’ schedules.
- If desired/acceptable use predetermined content to act as a proxy, maintaining that illusion without time specific participation from the artists
- Mine previously recorded files for new content and collect information from the pertinent people to create depth
- Fit the artists’ individual and collective preferences:
communication
scheduling
assigning action items
lead time
contact person
- Plan for flexibility to accommodate changes in artists’ availability due to schedule overruns or personal reasons
- Support artists’ public persona by editing and curating post submissions as needed
- Establish boundaries for Q&As, photo subjects, and caption requests to avoid artists’ personal taboos
(certain topics are presumed to be off-limits)
- It’s possible a new team-member will need some background to know which direction to take a content theme in. Have a clear origin/destination for the answers of these off-the-record questions to minimize the chance of mistakes. When in doubt, refer to the 2 points above.
- Leverage the reach of current top supporters
- Post occasional teasers of premium content in the “free” level, particularly during time periods the percent of new free members is higher than average
- Sparingly use sales tactics to create a sense of urgency
- Make advertising tie-in content for the related channels